In today’s business world, Internet Marketing through the use of Website has become one of the cheaper tools. Your web site should be an integral part of your business plan. It may be the first view your visitors have of your business. You therefore should update and maintain it regularly so your visitors will want to revisit and keep doing business with you.
However, it is important to remember that in order to bookmark a site, your visitor has to know about it, and the first time they find it is very often through a search engine. Search engine marketing must therefore be an essential part of your PR strategy.
“Search Engine Marketing is an art of using search engines as a channel for increasing number of visitors to your website.”
If you get higher rankings in search results, more searchers are likely to click on your listing, leading to a steady stream of interested readers or — hopefully — happy customers.

Search engines use automated software programs that explore the Net in search of WebPages. They do this by using “spiders”, “crawlers”, “META tags”, “page titles”, “Bots” or “robots” to survey the Web and build their databases. Web documents are retrieved by these programs and analyzed. Data collected from each web page are then added to the search engine index. When you enter a query at a search engine site, your input is checked against the search engine’s index of all the web pages it has analyzed. The best URLs are then returned to you as hits, ranked in order with the best results at the top.

It is observed that normal tendency of a web surfer who uses search engines to get solutions to their needs and answers online does not go beyond 3-4 pages of search results that account for around top 40 results. Thus, only top ranked websites gets hits and others miss their opportunity. Search Engine Optimization (SEO) is basically aimed at giving your website higher listing and rankings in search results so that maximum number of users is likely to visit your website and that in turn generates more business inquiries.

The process of Search Engine Optimization (SEO) goes through various phases as explained below:
Services We Offer:
1. Monitor Search Engine Rankings
2. Traffic Tracking
3. Keyword Research
4. Competitive Analysis
5. Add Fresh Content
6. Web Copy Analysis
7. Boost Link Popularity
8. Modifying Web Site Structure and Navigation
9. Search engine submission
10. Free link exchange

Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites.
Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.

As every Customer has different needs and goals to be achieved. Based upon the Customers goals and needs we thoroughly analyze and create a right mixture of SMO Strategy.
Our team of Web Marketing Experts will create a SMO Strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create Customer loyalty, brand identity among your targeted customers. Combined with our other services, which include strategy, marketing, technology tools; we provide effective, cost-efficient and powerful interactive Social Media Solutions for our clients. We have also built some Social Media tools for our clients.

We offers a full range of blog consulting, creation and optimimzation services. Blogging consists of maintaining an ongoing update of your information online. Today blogs have become an extremely important part of the social media landscape. As a social media marketing agency in India we offer blogging services for our clients.
An experienced content writer provides the cutting edge difference between your blog and other run of the mill blogs. Our social media marketing consultant will make your blog social media-friendly by making it easier for people to link, tag, and bookmark your blog posts. Interesting, informative and professionally written blog would be promoted through the net with use of RSS feeds and other ways.

In the last couple of years Facebook has gone from a college photo-sharing site to a complete business- networking platform for self-promotion, advertising and multimedia interaction Facebook is an incredibly popular social networking site that allows you to build communities based on your interests. We provides strategic input on how to create and maintain successful Facebook pages and build a Facebook community around your company or organization. With this you can create a platform where your loyal customers can come together or prospective clients get more information. You can also communicate with your customers, sharing news, receiving feedback, and providing customer service. We also focus on Facebook statistics and suggest campaign adjustments. We also provide service of Facebook Ads.

Twitter is a very popular social networking and microblogging service. Updates on Twitter, which are known as tweets, cannot be longer than 140 characters. We offer a unique blend of services for our customers. Our twitter services include Setup and maintenance of Twitter accounts, Twitter Graphic Setup, high quality related followers fast and effectively added, twitter consultation, Integrating your website, blog, Facebook, and other marketing efforts into your Twitter account. We also offer – Corporate Reputation Management, Event Activation , Product Promotion and Sales.

By applying Our Social Media Services you can expect:
1. Increase in Traffic
2. Create buzz or word of mouth about your Products and Services
3. More visibility and accessibility of your business
4. Multiply inbound links
5. Achieve higher search engine rankings
6. Build recognizable identity or branding for your products and services
7. Form relationships with current customers as well as potential customers, employees or business partners